Why employers want all the search engine optimization benefits, but don't want to pay....

Here is a "typical" employment ad for a SEO "expert" position...

"The ideal candidate will be a highly motivated and energetic individual to bring new and innovative ideas. Enjoys working in a team environment.
Your primary goal will be to strategically leverage organic search techniques to drive relevant traffic to our websites.

Develop action plans for achieving and measuring SEO success, including determining key metrics, processes for measurement, and optimization.

Develop and implement white-hat SEO strategies and tactics for client websites

Keyword research & development

Linking development & optimization

Content optimization (local & global)

Creative, design, technical SEO specifications

Other SEO improvements in indexing, crawling and ranking of pages

Provide management with regular updates and reports on SEO performance, including rationale, recommendations, and projected results.

Forecast SEO project time-lines and resourcing as needed to support scope of work.

Communicate with internal and external stakeholders to discuss planning, strategies, results, or general consulting on SEO

Stay abreast of current industry trends through continuous learning and community involvement "

Sounds pretty routine for an employer ? First, 99.9% of company owners, managers (employers) and HR managers have no idea what they are talking about when it comes to SEO (and they are the one's that you have to impress with your SEO strategy ?)...they directly or indirectly know wht they want, and that is to be ranked #1 on Google searches and pay next to nothing to attain that goal !!!

Anyone "worth their salt" in the unpredictable "game" of search engine optimization is worth the salary of 10 (or more) of the typical employees at the average company.

An SEO expert should be able to DOUBLE or TRIPLE annual  revenue if put on full-time staff and given the necessary tools to accomplish the task...but most employers want to pay a small salary and even then act as if your salary is somehow a liability, rather than a huge asset.